Global direct selling market to reach $204.89 bn by 2032 – Expert
Mr Akeem Ajisafe, Managing Director, Transblue Ltd. (a QNET partner company), says the global direct selling industry is projected to reach 204.89 billion dollars by 2032. Ajisafe said, during the second VCON 2024 Media Experience sharing webinar organised by QNET on Thursday, that the industry was valued at 167 billion dollars in 2023. According to him, with the industry’s projected growth, Nigerian entrepreneurs are well-positioned to tap into the lucrative market. Highlighting the significance of the industry, he said it had the potential for job creation, wealth generation and economic growth. Ajisafe said: “Direct selling offers unique opportunity for entrepreneurs to leverage their skills and build successful businesses with minimal capital. “Nigeria has a bright future in the direct selling industry, and by embracing this model, entrepreneurs can create jobs, generate wealth and contribute to the country’s economic growth. “We are working to educate the public about the benefits...